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It's like this. We've got a competitive streak a mile wide. When we realized how bad the phone case market was, what a joke "protective" phone cases were, we couldn't stop ourselves. We had to start a company, set up an entire factory, employ a couple hundred people around the world and convince them the three most important words in any language anywhere are:

Quality. Protection. Innovation.

They define our ethos. What's that? ITSKINS soul, shining through clear as day in what we do and how we do it.

Those three words define what smartphone cases have been missing.

Those words are our shared obsession. We pursue them without compromise.

Copiers are going to copy. So we keep moving forward, generating new ideas, innovating like crazy, popping out cases other manufacturers can't match, can't even imagine. Cases they don't have the technology to even build. 

Our ethos comes with an aesthetic. Because quality encompasses visuals, too. And because looks matter, even when protection comes first.  

Our cases' good looks grow out of their protective form and features. They don't need logos or graphics. They're confident in their protection and impressive in their presentation. The only spotlight they're after is when you drop them.  

The clatter of a smartphone hitting rocks, ice or a hard floor can make everyone watching wince and groan. 

We're changing that. It only takes an international team numbering in the hundreds, a dedicated factory with cutting edge equipment, and a philosophy built around those three words.

Quality. Protection. Innovation.