We had to start ITSKINS. At the time, the phone case market was saturated with over-priced cases that had only a logo or a paint job to tell them apart.
And what did those cases offer? Not much. They made your phone thicker. If you dropped your phone from waist height it might survive. But there was no way you could be sure.
This kind of mess is always an opportunity. Our founders, Chris and Amelie, spotted it immediately. Being Born in Chamonix, France, Chris was an accomplished competitive skier. It was obvious to him that the extreme sports market wasn’t being served by phone case manufacturers. The demands athletes and enthusiasts would put on any case were too much of a challenge.
But Chris and Amelie knew that any case that could meet the demands of an extreme sports enthusiast, or even go beyond them, would do even better in the streets.
To make cases that would meet the performance requirements they knew were necessary, they needed their own designers, their own engineers, and their own factory fitted out with leading-edge manufacturing technology that could handle complex designs and novel materials.
This was the only way they could rapidly iterate through the countless design/build/test cycles to create cases that looked distinctive and also passed the rigorous testing to meet their high standards.
They were protecting flagship smartphones under extreme conditions. Their cases had to perform.
And they did. They hit the market offering proven protection that surpassed military standards.
They’re now everywhere extreme sports are practised. In the snow, the dirt tracks, on the sides of mountains and free-falling through 12,000 feet of empty space.
Founded in France, ITSKINS has now grown into a global company with a team of 250 spread across North America, Europe, and Asia.
Our product range continues to grow and as it grows it gets better. More focused, more protective.
MISFITS INDUSTRIES LIMITED,
RMS 1318-20 Hollywood Plaza,
610 Nathan Road,
Mongkok KLN, Hong Kong